Why SEO and SEO consultants like SEOExplode will continue being relevant

Some people are now claiming that search engine optimization, or SEO, is a dying art. If you search the phrase “is SEO dead” in any search engine, you will be greeted back with as much as 44 million references to interviews with experts in the field of advertisement and marketing, telling readers that SEO is something which can no longer help a website, and in effect a company, become more popular and reach out to their target audience.

These experts claim that SEO is going down due to three main reasons.

•People want to have what their friends have. Gone are the days when people would use search engines such as Google to look for items they want or need, and then completely trust what the search engines have to offer.

Today, customers are no longer satisfied with just a list of restaurant names when they type in “best restaurants in (specific area)”. They want opinions and commentaries regarding these restaurants. They want to know what other people think about these establishments. They want to know how a particular item was judged before they try it out for themselves.

Google, the search engine superpower, has now been overtaken by Facebook’s latest search option upgrades, making it easier for people to see the comments of people they trust and respect regarding establishments and other sort of things which they may purchase.

•Niche social networks and mobile apps take more market share. Search results generated by search engines are usually scattered and unrelated. Even if you type in a very specific keyword, you would still need to go through different websites before you actually find what you are looking for. Today, there are social networking sites as well as websites specifically designed to cater to particular searches. For instance, there exists already a website which acts as a database for finding restaurants, and the results also come with their respective reviews already.

social networking•Social networking sites have “faces”. When we say “faces”, what we mean is that unlike search engines where results are mainly generated through algorithms, social networking sites offer social proof. People will always trust the opinion of actual people more than what a calculated machine would say. This can lead to search engines into becoming like factual encyclopedias, which you only use when you want to look up facts.

However, even if social networking sites continue to rise as an up and coming superpower in the world of searching, this does not mean that SEO is a dying art. Regardless of what SEO critics say, SEO consultant service websites such as SEOExplode have nothing to worry about because SEO is still far from being dead.

To contradict the reasons provided by critics regarding the fall of SEO, here are some SEO facts which explain why business owners should continue to invest in organic SEO.

•Basically, the system still works. Even with the changing of tides and with the rise of the population of social media users, the systems which have made SEO work are still effective, and they will continue to be so in the future. Even audio and video searches continue to be completely reliant on the use of keywords and search engines. Your website will continue to experience constant traffic and will continue to attract visitors for as long as you focus on optimal user experience as you use SEO strategies.

•It is cost-friendly. Other forms of advertisement such as social media marketing, PPC advertising, or email marketing program leads purchasing provide less return of investment than search engine optimization. Even if a presence in social media can be considered as an important advertisement boost, SEO will continue being your foundation.

seo•Search engines are actually gaining more market shares. Without the help of SEO, people will not find it easy to look for your website, and instead they will view the website of your competitors. With today’s customers looking for reviews and comments regarding products and services, they are bound to continuously use the help of search engines, regardless of the claim that social media can provide this service too. People will still think that looking for reviews and getting a mix of options through the use of search engines is much more helpful than what social media can provide.

•Local search optimization and mobile bandwidth are currently on the rise. The amount of data sent to mobile devices has been expected to far exceed the data sent to desktop devices. With people becoming more reliant on their smartphones for searching products and services, this opens a lot of doors for better SEO techniques and local search optimization.

•Unhealthy profiles can damage your website’s reputation. Google and other search engines change the way they look and rank websites with every alteration to their algorithm. Websites which did not exist ten years ago such as many social media platforms are now being provided with the highest spots in search engine results. You will continuously need to match what these other websites offer by providing quality content. You must make sure that all content is up to par because just one unhealthy profile can damage your reputation in search engines.

•The competition is also in it, too. They are no different from your business. They also need the exposure that SEO and consultants such as those in SEOExplode can provide. For as long as you are not making any improvements on your website, you are providing your competitors with an opportunity to beat you in the game. That is how it works. You should not let your competitors win better opportunities of reaching their audience by making the mistake of ignoring the importance of SEO in the world of business.

The Content Marketing You Will Need To Publish In Order To Compete With The Best SEO Companies

As long as there are options in the “DIY” arena, someone is going to try and do it. This happens in all major industries, from the automotive world to the skateboarding world, there are people that are not going to confide in hiring anyone, paying for quality, or doing anything that doesn’t have their unique stamp on the process. It’s these iconoclasts that can mire things a bit for those that aren’t able to get things done in the same manner. For instance, when you shift towards tech, yes, you could do a lot of it yourself. From fixing a computer to programming websites and beyond, you can do it all on your own, but you will find that there is a finite amount of information that you could possibly chase down. It’s within these parameters that you will find yourself floating through a variety of issues overall. The problem that you are going to face here is very important to understand at first glance and then some. You will find that the issue is not so much that you can’t really get moving forward with these elements, but rather the options that you are going to need to compete with larger entities are going to be very problematic to say the least. If you’re going to fight this out, you will at least need to know what the best SEO companies are doing with their content and how you can at least fight to stay alongside them.

The Expertise Starts With Auditing

ContentFirst and foremost, when someone hires a professional, they immediately take notes as to what type of site they are going to be promoting. You may know your site intimately, and you may find yourself chasing this within a simple matter. However, you are going to find yourself dealing with a lot of different issues as you move forward with this. You will need to figure out what the competition is doing, how they are doing it, and how you can make it better. Remember, you will need to trump what the experienced marketers are doing right now and that’s not always easy to move forward with. Take your time to develop something worthwhile and you will gain market share overall.

The expertise that you may have in place when you audit, may be on par with what others are doing, but you will find that they will also include software solutions you don’t have access to. You may have access to some metrics, but the experts in this world have access to specialized software that is going to give them an edge on competition. If everyone had access to some of this proprietary software, it would be easy to rank high within search results, and the truth is the opposite right now; it’s hard to rank.

The Publishing World

Content marketingLet’s say you come over the initial hump and you have all the right tools in place to start moving ahead of the curve. You will find that you will need to factor in 15 to 20 different types of marketing collateral to work with. Some of the basics include video, photographs, animation, and text updates. These are simple to move forward with, but they are not the end all that you need to seek out. If you end up isolating yourself within just one arena, you are going to end up losing out on the return on your investment.

If you manage to publish all 15 to 20 types, you will also need to look at the numbers very carefully. If you are not looking at the numbers, you will find yourself losing out in the future. It’s something that most people don’t really factor into their connection points, and therefore assume that updates are going to get them the most attention. Do not fall into the trap of believing that “content is king” and it doesn’t matter what you’re really doing with your site. Publishing content is good, but it has to be authoritative and useful for the end user.

The Offsite Publishing

Just when you thought you had the pieces in place, you will find that the best SEO companies are targeting offsite publishing as well as their own sites and client websites. You will want to factor this type of diversity into your marketing elements if you’re going to compete. You will need to isolate the best publishing sites, and put your articles on those pages and ensure that you are crossing the right options moving forward. When you do this correctly, you will start to get link backs, and links are the backbone of getting a bit of leverage overall.

At the end of the day, you could either push through all the elements that are out there and hope that you can compete with other companies, or you could hire a good company to work with. By hiring a professional grade solution, you could avoid the issues that many DIY marketers are dealing with right now. Whether it’s algorithm shifts, or a drop in traffic, there’s always something going awry in the world of marketing, and therefore you should definitely take into consideration what you need to do next.