Some people are now claiming that search engine optimization, or SEO, is a dying art. If you search the phrase “is SEO dead” in any search engine, you will be greeted back with as much as 44 million references to interviews with experts in the field of advertisement and marketing, telling readers that SEO is something which can no longer help a website, and in effect a company, become more popular and reach out to their target audience.
These experts claim that SEO is going down due to three main reasons.
•People want to have what their friends have. Gone are the days when people would use search engines such as Google to look for items they want or need, and then completely trust what the search engines have to offer.
Today, customers are no longer satisfied with just a list of restaurant names when they type in “best restaurants in (specific area)”. They want opinions and commentaries regarding these restaurants. They want to know what other people think about these establishments. They want to know how a particular item was judged before they try it out for themselves.
Google, the search engine superpower, has now been overtaken by Facebook’s latest search option upgrades, making it easier for people to see the comments of people they trust and respect regarding establishments and other sort of things which they may purchase.
•Niche social networks and mobile apps take more market share. Search results generated by search engines are usually scattered and unrelated. Even if you type in a very specific keyword, you would still need to go through different websites before you actually find what you are looking for. Today, there are social networking sites as well as websites specifically designed to cater to particular searches. For instance, there exists already a website which acts as a database for finding restaurants, and the results also come with their respective reviews already.
•Social networking sites have “faces”. When we say “faces”, what we mean is that unlike search engines where results are mainly generated through algorithms, social networking sites offer social proof. People will always trust the opinion of actual people more than what a calculated machine would say. This can lead to search engines into becoming like factual encyclopedias, which you only use when you want to look up facts.
However, even if social networking sites continue to rise as an up and coming superpower in the world of searching, this does not mean that SEO is a dying art. Regardless of what SEO critics say, SEO consultant service websites such as SEOExplode have nothing to worry about because SEO is still far from being dead.
To contradict the reasons provided by critics regarding the fall of SEO, here are some SEO facts which explain why business owners should continue to invest in organic SEO.
•Basically, the system still works. Even with the changing of tides and with the rise of the population of social media users, the systems which have made SEO work are still effective, and they will continue to be so in the future. Even audio and video searches continue to be completely reliant on the use of keywords and search engines. Your website will continue to experience constant traffic and will continue to attract visitors for as long as you focus on optimal user experience as you use SEO strategies.
•It is cost-friendly. Other forms of advertisement such as social media marketing, PPC advertising, or email marketing program leads purchasing provide less return of investment than search engine optimization. Even if a presence in social media can be considered as an important advertisement boost, SEO will continue being your foundation.
•Search engines are actually gaining more market shares. Without the help of SEO, people will not find it easy to look for your website, and instead they will view the website of your competitors. With today’s customers looking for reviews and comments regarding products and services, they are bound to continuously use the help of search engines, regardless of the claim that social media can provide this service too. People will still think that looking for reviews and getting a mix of options through the use of search engines is much more helpful than what social media can provide.
•Local search optimization and mobile bandwidth are currently on the rise. The amount of data sent to mobile devices has been expected to far exceed the data sent to desktop devices. With people becoming more reliant on their smartphones for searching products and services, this opens a lot of doors for better SEO techniques and local search optimization.
•Unhealthy profiles can damage your website’s reputation. Google and other search engines change the way they look and rank websites with every alteration to their algorithm. Websites which did not exist ten years ago such as many social media platforms are now being provided with the highest spots in search engine results. You will continuously need to match what these other websites offer by providing quality content. You must make sure that all content is up to par because just one unhealthy profile can damage your reputation in search engines.
•The competition is also in it, too. They are no different from your business. They also need the exposure that SEO and consultants such as those in SEOExplode can provide. For as long as you are not making any improvements on your website, you are providing your competitors with an opportunity to beat you in the game. That is how it works. You should not let your competitors win better opportunities of reaching their audience by making the mistake of ignoring the importance of SEO in the world of business.